Elements and Performance Criteria
- Prepare an electronic marketing strategy and plan
- Determine electronic marketing purpose and objectives in consultation with relevant personnel that are compatible with the business strategy, direction and values of the organisation
- Develop an electronic marketing strategy or plan which addresses the aims and targets of the organisation's business plan, and meets budgetary and organisational requirements
- Identify, cost and detail electronic marketing tools for the organisation, its products and services in the electronic marketing strategy or plan
- Identify and incorporate electronic marketing approaches, tools and strategies to reach target market and achieve objectives
- Ensure electronic marketing strategy or plan includes an action plan, schedule and budget estimates for developing and implementing electronic marketing strategies
- Ensure the electronic marketing strategy or plan includes effectiveness measures and meets legal and ethical requirements
- Evaluate effectiveness of the electronic marketing strategy or plan
- Prepare and evaluate a website marketing strategy
- Evaluate website marketing objectives to ensure they are in accordance with e-marketing strategy and plan, and modify if required
- Evaluate the website design to ensure it projects the required image of the business and conveys the features and benefits of products or services in accordance with the overall e-marketing strategy, and recommend modifications if required
- Evaluate website data recording, contacts and feedback mechanisms to ensure they allow for evaluation of the website as a marketing tool, and establish strategies for evaluation
- Develop website marketing strategy in accordance with, and for inclusion in, e-marketing strategy and plan
- Integrate website marketing strategy into the overall e-marketing strategy and plan
- Evaluate effectiveness of website marketing strategy